Shankar Prasad

Founder, Phy


Brand Journey

The brand Phy was started in 2018, at a time when the male beauty and grooming segment was booming with potential. However, more than just establishing a male grooming brand, the idea was to build a community that wanted to make a difference and believed in the guiding principles of goodness, sustainability, and how nature and “good science” can come together — catering to grooming needs for the urban professional.

What makes it special

Phy is a dermatologically-tested, 100% vegan specialist grooming range for urban professionals, driven by the beliefs that “good” products are worth the effort, that a conscience is non-negotiable, and that “one-size-fits-all” doesn’t work.

Brand Philosophy

Phy believes in using “good science” & proven plant actives to make effective men’s grooming products that work for you. We are PETA-approved cruelty-free & vegan, and steer clear of animal-derived ingredients, parabens, phthalates, propylene, glycol, SLS, PABA, DEA, and other harmful chemicals. Phy is also a member of the global 1% for the Planet community, which means 1% of every sale goes towards the environment. 


Keep living #TheGoodLife with #ThePhyLife.