Adit Visaria  Co-founder of Elenblu Cosmetics

Adit Visaria

Co-founder of Elenblu Cosmetics

Our Story – Let’s Get Real!

At Elenblu Cosmetics, we don’t think makeup is a necessity to look “beautiful.” On the contrary, we believe it is merely a creative tool to express your unique personality just the way you want and to accentuate the fantastic features you were naturally blessed with.

Today there are many makeup brands in India available to pick from in the market, most high-quality products are international in origin, and expensive for the average consumer to afford. And, the brands that are pocket-friendly often contain ingredients that cause damage in the long-run.

Here Elenblu strives to make a difference.

Our team closely works with the best cosmetic industry professionals around the globe to connect Indians with beauty products that are premium in quality and economical in price, aiming at being the best makeup brand in India.

No high mark-ups.

No harmful chemicals.

No animal testing.

And, no compromise on quality.

Why? Because makeup that is safe to use shouldn’t be “aspirational,” but accessible to anyone and everyone who wants to use their face as the perfect canvas to experiment with various styles.